How Long Should Your Blog Post Be for SEO?
300 words? 800? 1,600? What is the SEO �sweet spot� to make sure your blog post ranks high in search results? Questioning the relationship between the length of a blog post and search result ranking implies that Google sets a minimum word count for blogs. Yet, no such standard actually exists.
I get it�the idea of a magic number for content length is incredibly appealing. To tempt this notion further, logically, the more words there are the more opportunities there will be to rank for keywords. But at what point does your content become a page full of keywords and content fillers in an attempt to satisfy search engines instead of fulfilling user needs?
The need to assign an optimal standard content length reflects the amount of effort people are willing to put into their SEO practices. In an attempt to stop you from drinking the Kool-Aid (i.e., to resist low-quality cookie-cutter SEO), this article will teach you how to determine the best content length based on search intent, how to create quality content, and how to monitor your content�s performance.
Let Search Intent Be Your Guide
Most SEO experts have opinions on what constitutes the optimal content length. Some will tell you that �300�500 words are best,� or �2,000 words should be the minimum for a blog,� or claim that they�ve found the �sweet spot� at 1,890 words.
However, knowing how long your content should be depends strongly on what is typical for the industry you are writing for, and what fulfills the intent of the search query.
Does the intent behind a keyword require long-form content to answer? If so, write long-form content. But, maybe, the intent is better answered in less text and more images. If that�s the case, then optimizing your images for SEO and reducing the number of words on your page is the best answer.
An effective way to determine the searcher�s intent in googling a keyword may be quite different from how Google interprets it. Perform a SERP (search engine results page) analysis and see if Google finds the blog content valuable for your target keywords. If Google does value the blog content, what does that content look like?
Performing a SERP analysis can teach you a lot about what kind of content succeeds in the search results for a given keyword. Here is an example of a SERP analysis measuring the content length of the top five results for one of my target keywords:
Of course, some pages included a comment section and videos, and have higher authority and credibility, so there is more to look at than the content length word count. However, this should give you a comprehensive idea of what length of content the target audience prefers and what you�re going up against to rank on the first page. For the keyword example used in my SERP analysis �when to use Oxford comma,� I can tell that people want the content to be direct and to the point without all the fluff. When I looked at the second page of Google (as we all know, nobody else does), I found articles with content over 1,200 words.
Create Content With Substance
Blog posts that perform well and rank well are the ones with high-value content. So, do the blog posts that are exactly 1,890 words long motivate people to make a purchase? Probably not. That is why you need to be innovative and consistent in creating high-quality content. When you create unique and valuable content you have the opportunity to build rapport, authority, trust, and brand awareness every time a searcher lands on your page.
In other words, if you can write your blog post and fulfill your reader�s intent in 300 words, then maybe you should. If it requires 3,000 words to make the reader feel the blog post was of value, then that�s perfectly fine, too.
The writing style you choose will influence your content�s length as well. Some blog topics and writing styles tend to be short, concise, and to the point. Others aim to be more conversational and interactive, which often lend to longer content.
Measuring Content Performance
It is important as you are writing blog content that you monitor your blog�s content performance. Some marketers are comfortable measuring the success of their blog with keyword rankings and organic traffic. In reality, your blog analytics give you access to pools of data beyond that. By getting information on whether your content is performing well, you can make the necessary adjustments to bring value to your users and maintain your rankings in the search results.
For more information on how to determine if your content is performing well, check out our guide to 16 content KPIs.
Don�t Believe the Word Count Myth
There is no perfect blog post length for SEO. It all comes down to the searcher�s intent and how detailed they expect the answer to be. It just so happens that long blog posts tend to answer the searcher�s question comprehensively. But it is not the length of the blog post that leads to higher rankings; it�s the fact that the blog post satisfies the question being asked. It is not uncommon to find top ranking pages for valuable keywords that are no more than 500 words in length, as my example above displayed.
Remember, the advice given here consists of guidelines, not requirements. The best thing you can do for your blog is to fill it with unique and valuable content and get rid of everything you don�t need.
It doesn�t matter if your blog post is 300, 1,500, or 2,000 words, or 100 words more than the top ranking page. By creating valuable content consistently for your audience, over time, you will help Google identify your website as an expert, and a trustworthy source on a topic/industry, and in return will rank higher for competitive keywords.
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Have you been trying to locate tips involving Write Blog Post?
While in this short article, we will certainly cover several of things you ought to do to boost your SEO blog post, we will additionally go over a number of suggestions that can assist you make the most out of these actions. By reviewing this post, you will certainly have the ability to put the best SEO methods right into use and also guarantee that your article is not just seen by the best individuals, however likewise by those who are seeking the particular niche that you are marketing to.
Readability is an extremely important element of any post. With the boost in internet search engine bots finding blogs to seek, it is critical that the content is as legible as feasible. Excellent web content will certainly be easily visible to the search engines, which implies that your target audience is going to locate you less complicated if the content on your blog site is great, and also legible.
The first tip that we are going to cover is to carry out keyword research study before you compose your web content. By doing so, you will certainly be able to see what your visitors have been searching for, which will certainly offer you a concept regarding what key phrases they will certainly have an interest in. By doing this, you will have the ability to concentrate your efforts on those keywords, enabling your article to be appropriately enhanced.
The second idea that we are mosting likely to cover in relation to the readability of your web content. It is really important that your key phrases research study is done prior to you get started writing your article. If you are unsure regarding how the keywords will certainly be meant and the words that will certainly go with them, you are mosting likely to run the risk of having your post incorrectly stand for the wrong specific niche.
By utilizing the key phrases research, you will certainly have the ability to appropriately focus on those words that you should be utilizing in your article. By doing so, you will certainly have the ability to obtain a better readability of your article. You should never ever use all of the search phrases in one sentence, or attempt to use every one of words in your article simultaneously. This is ineffective and signifies a lazy writer.
With readability being an element, you might intend to attempt to decrease the quantity of words that you have in your message. In order to do this, you will certainly require to practice doing each paragraph of your article in the precise same way. This will certainly aid to lower the number of words that you require to key in each paragraph, and also will help you make certain that your viewers can understand your messages easily.
With the readability problem being such an essential concern, you might wish to consider the amount of web content that you are mosting likely to include in your blog post. If you are concentrating on a certain search phrase that has several variations within it, you need to most likely be attempting to consist of the variant when writing your article. This will certainly make certain that you do not look at your words limitation for that particular key words as well as will certainly make your content much more attractive to your readers.
Having readability as an essential factor, you need to additionally consider words matter that you have in your blog post. If you are creating a blog post that concentrates on a particular keyword expression, you ought to attempt to keep it at a minimum of 500 words. This is necessary for two reasons.
First, this will assist to make certain that you do not discuss your keyword phrases study. If you are not able to keep your keyword phrase blog posts under 500 words, after that it might be time to go on to one more Search Engine Optimization business. Second, when your keywords are just made use of check this at a low rate, the possibilities of it being caught by internet search engine and also developing you with a poor track record are much less likely.
With key phrases study and readability are key, you ought to additionally be aware of the density of key words. You might wish to try using a single word for every key words or group of keyword phrases.
Along with this, you should additionally pay attention to the readability of your blog post. This suggests that you will certainly have to think about just how your key words will certainly be meant, and also what is ideal for the readability of your material. If you are offering details to readers that they are mosting likely to need for their needs, after that they will need to be able to follow your factors quickly.
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